Open Network For Digital Commerce (ONDC) – Revolutionising E-Commerce

E-commerce has given a fillip to businesses and made global marketplaces accessible at the tip of the consumers' fingers. Such ease of access has been the bedrock of fintech companies, online marketplaces, and social media giants, redefining the concept of access to market and customers, which has become a round-the-clock phenomenon. Quick delivery companies connecting the last mile deliveries have also gained from this e-commerce revolution, and marketing activities have metamorphosed into digital marketing for all practical purposes. All these aspects have helped generate employment opportunities and created a new kind of virtual market that has had a multiplier effect on an array of sectors, especially in retail and conspicuous consumption.