Combatting Greenwashing – New ASCI Guidelines, Eco-labels And Global Perspective

INTRODUCTION

In an era marked by unprecedented environmental challenges, the imperative for sustainable and responsible consumption has become increasingly apparent. The global community faces the daunting task of mitigating the adverse impacts of human activities on the planet. In this context, eco labels emerge as beacons of hope, guiding both consumers and businesses towards a more environmentally conscious future.

The past few decades have witnessed a surge in awareness regarding environmental degradation and climate change. From rising temperatures to dwindling biodiversity, the signs of ecological distress are glaring. As consumers become more attuned to the consequences of their choices, there is a growing demand for products and services that align with principles of sustainability. In response to this, the Advertising Standards Council of India (ASCI) has introduced guidelines titled "Guidelines for Advertisements Making Environmental/Green Claims,"