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ARTICLE · 10 FEBRUARY 2025

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Addressing Greenwashing In India: Laws, Regulations, And Ethical Implications

King, Stubb & Kasiva
King, Stubb & Kasiva
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King, Stubb & Kasiva

King, Stubb & Kasiva

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Greenwashing is a kind of advertisement strategy through which companies mislead the public into believing that they are environment friendly in order to attract more conscious customers and reap the benefits.

IndiaEnvironment
Pooja Chatterjee
Pooja Chatterjee
Aribba Siddique
Aribba Siddique
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Introduction

Greenwashing is a kind of advertisement strategy through which companies mislead the public into believing that they are environment friendly in order to attract more conscious customers and reap the benefits. Greenwashing gives consumers the impression they are making responsible choices that aren't responsible at all. A lack of proper regulation lets businesses make false sustainability claims. ESG awareness has led to much greenwashing in India, especially because the proper regulation for the same does not exist. The trend of green marketing, which refers to the sale of green products by companies, is getting on track due to stricter laws and climate change policies. For example, H&M's "Conscious" clothing line focuses on sustainable materials such as organic cotton and recycled polyester. This reflects the trend toward environmental responsibility in marketing.

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