Is the buzz around analytics dwindling? Once hyped as the
gamechanger for every enterprise, is analytics letting businesses
down now? While investments in analytics are at an all-time high,
impact, i.e., improvements resulting in an increase in revenue or
decrease in costs, is still low. According to a Deloitte survey,
47% of organizations reported little or no improvement in their
competitive positioning from analytics initiatives. The question
that remains then is that when data and technology made the boom of
analytics look so promising, where did things go wrong?
The answer lies in the way analytics is being adopted in the
current business scenario. Impact at a scale needs implementation
at that scale, and that is what is missing in the big picture of
data. Limited adoption and integration have been cited as the
biggest reason for the failure of analytics initiatives. While 81%
of companies agree that data should be at the heart of all
decision-making, only 31%
