Technology has brought about a notable transformation in most of
our lives over the last few years. The advancements in technology
have been rapid and diverse and have forever changed the way many
of us do things, including shopping for daily requirements. FMCG
companies are also leveraging on this new way of doing business. A
typical indicator of this is the increase in online sales over the
past few years, with various FMCG products being launched and first
made available on online marketplaces.
In an ever changing marketplace, it is but expected that the
laws intended for consumer protection keep pace with the way the
market and the industry function. The Department of Legal
Metrology, at the local level and through its enforcement officers
has, ever since 'e-commerce' has become one of the most
popular ways of sale of products, been attempting to state that the
provisions of the Legal Metrology Act, 2009 (LM Act) are equally
applicable to e-commerce entities, as
