India, for many centuries, has been known for trading,
establishing the Silk-route, Spice-route. With tech advancement,
e-commerce (ecom) has created a new world order, "Ecom
route". Ask any FMCG company, behemoth or small, on
Amazon's disruption on their sales. Ecom, in India also finds a
prominent positioning in the politician's election mandate. The
rules of the game are changing and how!
It is estimated that India's ecommerce industry is expected
to jump threefold to $84 billion by 2021. Mobile phone adoption,
cheaper mobile-data plans, internet penetration are some of the
driving factors.
Regulations, specifically Foreign Direct Investment norms,
created certain specific ways the business and entities are
structured such as 'market Place model', 'inventory
based model', direct online retail.
