ARTICLE · 28 JULY 2020

Safety Net For Online Shopping Woes

Obhan Mason

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How many times have you resorted to tweeting or posting on Facebook, trying to grab the attention of a particular seller or brand for an online shopping transaction gone wrong?

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How many times have you resorted to tweeting or posting on Facebook, trying to grab the attention of a particular seller or brand for an online shopping transaction gone wrong? The newly notified Consumer Protection (E-Commerce) Rules, 2020 ("Rules") that were notified on July 23^rd, 2020 may just be the answer to your troubles. These Rules, which have been issued pursuant to the enactment of the Consumer Protection Act, 2019 ("Act"), lay down stricter, tougher requirements for e-commerce entities/ electronic retailers to follow. The Rules, which in their earlier draft format contemplated including provisions regarding data localization, do not in fact touch upon this contentious subject matter and it is assumed that the proposed data protection legislation will deal with the same.

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