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ARTICLE · 28 SEPTEMBER 2023

Guidelines For Prevention And Regulation Of Dark Patterns 2023

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The Department of Consumer Affairs shared the draft "Guidelines for Prevention and Regulation of Dark Patterns, 2023" on September 6, 2023, which will be implemented...

IndiaConsumer Protection
Manisha Singh
Manisha Singh
Puja Tiwari
Puja Tiwari
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The Department of Consumer Affairs shared the draft “Guidelines for Prevention and Regulation of Dark Patterns, 2023” on September 6, 2023, which will be implemented the day they are notified in the Official Gazette. The Department of Consumer Affairs has now sought comments from the public until October 5, 2023. This article talks about what exactly Dark Patterns are, which are sought to be regulated by these guidelines.

What are Dark Patterns?

Dark Patterns are "any practices or deceptive design patterns using the User interface or user experience (UI/UX) interactions on any platform designed to mislead or trick users into doing something that they originally did not intend or want to do, by subverting or impairing the consumer autonomy, decision making or choice, amounting to a misleading advertisement or unfair trade practice or violation of consumer rights".

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