CCPA Guidelines Tighten The Noose Around Misleading Ads

When was the last time you were baited by an advertisement into believing something was priced attractively only to discover that there was a catch to the purchase?, or you thought something was free or discounted, except that it really was not, and that was available only under limited circumstances? Misleading ads can be troublesome, sometimes even dangerous (in the case of children, for example), for consumers and regulators alike. To tackle this problem, the Central Consumer Protection Authority (CCPA), in June 2022, issued “Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022” (Guidelines). These seek to curb false or misleading ads and safeguard naive consumers from becoming victims of such ads.