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ARTICLE · 12 MARCH 2025

A Comprehensive Analysis Of The E-commerce Guidelines By BIS

Lakshmikumaran & Sridharan
Lakshmikumaran & Sridharan
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Lakshmikumaran & Sridharan

Lakshmikumaran & Sridharan

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The e-commerce ecosystem in India has experienced significant growth in recent years.

IndiaConsumer Protection
Rahul Limaye
Rahul Limaye
Jhanvi Arora
Jhanvi Arora
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Introduction

The e-commerce ecosystem in India has experienced significant growth in recent years. As per a recent report, the e-commerce market in the country is projected to grow at a compound annual growth rate (CAGR) of 10% and reach USD 550 billion by 2035[1].

However, due to the largely unorganised nature of the sector, there has been no robust legal framework for its effective governance. The Consumer Protection (E-Commerce) Rules, 2020, issued by the Ministry of Consumer Affairs, Food, and Public Distribution was an important step toward bringing some order, however, there continued to be a gap for comprehensive regulation of e-commerce operations.

This paved the way for the introduction of 'E-Commerce – Principles and Guidelines for Self-Governance' ('Guidelines') by the Bureau of Indian Standards, which are not only well-intentioned but also comprehensive. Considering the rapid expansion of the sector, such structured approach to self-regulation was

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