According to our survey, having a car is a necessity for
the vast majority of millennials.
Globally, 61% strongly agree and 24% somewhat agree, meaning 85%
of respondents believe a car is a necessity on some level. The top
reasons why cars are (and are not) a necessity are provided in the
image below.
In Asia, convenience scored significantly higher than all other
reasons, especially in China (other than Hong Kong), Japan and
Singapore. Although this is somewhat surprising given bad traffic
and high-quality public transportation options in the region,
marketing executives in the automotive industry may want to
consider stressing convenience in their Asian market advertising
campaigns.
