AI's Passport Problem: How Can Media And Content Creators Navigate Fragmented Copyright Laws In A Global World?

The rapid proliferation of artificial intelligence across creative industries has sparked a cascade of legislative and judicial activity worldwide, reshaping how intellectual property is defined, created, and protected. For media and entertainment companies, content creators, and IP rightsholders, these evolving—and often conflicting—international approaches to AI and copyright present new challenges and can raise more questions than answers. How should IP holders navigate this changing legal landscape? And what strategies can artists and companies deploy to protect their content in an increasingly complex global environment?

Take Denmark's proposed move to tackle AI-generated digital replicas. The country recently saw highly publicized legislation aimed at curbing AI-generated deepfakes. The proposed law would give individuals copyright-like digital identity protection for their faces, voices, and likenesses. Meanwhile, countries like Japan and Singapore have