Following the revision of the Rule 40 Advertising Guidelines
(Guidelines), the United States Olympic & Paralympic Committee
(USOPC) has issued the Personal Sponsor Commitment, which binds a
U.S. Olympic athlete’s personal sponsors to the Guidelines
and provides the USOPC with new and substantial enforcement
powers.
Rule 40 Advertising Guidelines
The USOPC introduced a newly revised set of Rule 40 Guidelines
in October 2019, to govern personal sponsorships of athletes. Based
on revisions to the International Olympic Committee (IOC) Rule 40
Bylaws, the updated Guidelines revised a prior set of Rule 40
updates implemented in 2015 for the 2016 Rio Games and are intended
to offer more flexibility and opportunities for U.S. athletes and
their personal sponsors in U.S. advertising campaigns. For more
information on the current guidelines, read our previous alert.
