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ARTICLE · 26 NOVEMBER 2019

FTC Releases New Resources For Influencers

Davis+Gilbert LLP
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As part of the Federal Trade Commission's (FTC) continuing effort to help influencers comply with the FTC's Endorsement Guides (FTC Guides), ...

United StatesMedia, Telecoms, IT, Entertainment

As part of the Federal Trade Commission’s (FTC) continuing effort to help influencers comply with the FTC’s Endorsement Guides (FTC Guides), the FTC published a new brochure, entitled “Disclosures 101 for Social Media Influencers” (the Brochure), and launched a dedicated microsite, www.ftc.gov/influencers, to provide influencers with easy to understand tips for making effective disclosures.

Material Connections

As a reminder, the Brochure states that if an influencer endorses a product or service through social media, the message should make it obvious when the influencer has a “material connection” with the brand, such as a “personal, family, employment or financial relationship.”

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