UK And US Social Media Influencer Laws

In September of 2020, the United Kingdom's ("UK") Committee of Advertising Practice ("CAP") reviewed the Instagram accounts of 122 UK-based social media influencers to determine whether content was being properly flagged as advertising in accordance with applicable social media influencer laws. This past March, the UK Advertising Standards Authority ("ASA") released its report on the subject social media influencers' content. ASA found that many of the social media influencers were violating UK advertising rules by failing to adequately disclose advertising content. The report serves as a good reminder to U.S. social media influencers that they must comport with social media influencer laws or face the consequences.