Social Media Influencer Contracts: Elaborating The Must-Have Clauses

INTRODUCTION

The advertising industry in India is going through tectonic shifts with the rising relevance of the internet in modern-day advertising. Today, advertising has largely shifted to social media platforms where businesses advertise their products/services through social media influencers. In addition to the traditional mode of advertising, Influencer Advertising has now gotten equal attention in the advertising world. According to the 'India Influencer Marketing Report' by GroupM INCA's influencer marketing industry is expected to grow at a cagr of 25% till 2025 making it a 2200cr industry. ¹ The report further mentions that in India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behavior that is the real fuel for the growth of the segment. Looking at the statistics it would not be wrong