Consumer-facing companies are increasingly utilizing social
media influencers to get their advertising to targeted audiences
and to learn how their products are working for real people. This
innovative form of advertising is changing the way companies
connect with consumers.
To address those changes and to keep our clients informed, Hogan
Lovells has created an interactive tool, Influencer Snapshot, which outlines some of the
key issues companies need to consider when partnering with social
media influencers.
This interactive guide offers best practices for businesses
partnering with social media influencers to promote products and
services online. This includes:
- Smart contracts and policies
