ARTICLE · 04 SEPTEMBER 2024

Six Reasons Why Your Domain Portfolio Should Reflect Your Trademark Strategy

Questel

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With domain names and trademarks now so deeply interconnected online, aligning your domain and trademark portfolios is becoming ever more essential, explains Questel's Séverine Bonhomme.

GlobalIntellectual Property

With domain names and trademarks now so deeply interconnected online, aligning your domain and trademark portfolios is becoming ever more essential, explains Questel's Séverine Bonhomme.

In today's digital landscape, domain names and trademarks have become irreversibly interlinked. However, responsibility for domain portfolio activities sits outside the IP department in many organizations, risking brand confusion, legal disputes, and missed opportunities. In this article we share six reasons why integrating domain name and trademark activities is so crucial and how it can help you strengthen your brand and domain portfolio.

Six Reasons to Align Your Domain Portfolio with Your Trademark Strategy

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