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VIDEO · 15 OCTOBER 2026

Smarter Trademark Risk Assessment With AI (Video)

A thorough search and watch process is vital to protect a brand, but manually filtering out the noise to identify true vulnerabilities is a massive operational bottleneck. Evaluating phonetic similarities, linguistic proximity, and absolute or relative grounds for refusal requires deep legal expertise, yet practitioners spend hours simply sorting through data before they can even begin their strategic analysis.

GlobalIntellectual Property

Every trademark professional knows the overwhelming feeling of opening a fresh search or watch report. Hundreds of pages of potential conflicts, endless rows of data, and a ticking clock.

A thorough search and watch process is vital to protect a brand, but manually filtering out the noise to identify true vulnerabilities is a massive operational bottleneck. Evaluating phonetic similarities, linguistic proximity, and absolute or relative grounds for refusal requires deep legal expertise, yet practitioners spend hours simply sorting through data before they can even begin their strategic analysis.

Our IP digital assistant Qthena brings legal-grade generative AI directly into your trademark search and watch workflows, allowing you to chat directly with your documents to uncover qualitative risks instantly.

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