Saving costs on international trademark portfolios
Saving costs is of course of interest to any business. This is
even more the case in the present economic climate where
departments responsible for IP are also asked to cut costs without
cutting corners. In that respect, international trademark
registrations can be a viable solution: they are becoming more and
more interesting as an increasing number of countries join the
Madrid system (Mexico joins today, being the latest addition) and
can be very cost efficient.
Already 89 contracting parties!
The World Intellectual Property Organisation (WIPO) continues to
work hard to persuade as many countries as possible to join the
Madrid system. New members in recent years are Oman in 2007, Ghana,
Madagascar and Serbia in 2008, Israel in 2010 and Curacao, St.
Maarten and the BES Islands (which became separate designated
countries as a result of the dissolution of the Netherlands
Antilles in 2010). 2012 was a bumper year
