Competition Law Bells Are Ringing For The Gaming Industry

Video games have improved a great deal since Super Mario and Duck Hunt. In the early days of the Internet, Google, Amazon, and Facebook were seen as “up-and-coming companies developing technology in their garage”. That is also how video game companies were once seen. Nowadays, they are rapidly growing corporate companies worth billions of dollars.

Of course, this is directly reflected in the growth of these companies. The gaming industry has grown over the last 20 years through acquisitions and a focus on distribution channels. By 2021, it had become a USD 198 billion¹ industry. Especially with giant companies acquiring small game developers and expanding their distribution channels, the industry's structure has changed considerably. This causes competition law to turn its gaze on gaming markets all over the world.