1. Exploitation Of Technology In A Global Environment
In many aspects, today´s keyword to describe the worldwide status of not only politics, but especially also economical situations is "globalization". This means that local markets, whether in the Americas, in Europe, or in Asia, loose more and more of their regional character and become transparent in the sense of being interconnected with other regional markets in the world. A company which in the past may have been able, e.g. as an owner of a new technology, to use such a new technology just for the purposes of its local market, without even thinking of other parts of the world, faces and will face, respectively, the challenge, but also the chance of worldwide competition, in the sense that survival for a broad range of technologies only is possible if certain kinds of worldwide standards are contributed to by the respective products.