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ARTICLE · 28 SEPTEMBER 2023

Trademark Protection Myth Or Fact?

Intellectual property (IP) can be complicated, so it's little wonder that it's not well understood by the public at large. Take our quiz to see if you can identify...

European UnionIntellectual Property

Intellectual property (IP) can be complicated, so it's little wonder that it's not well understood by the public at large. Take our quiz to see if you can identify which of these commonly held beliefs about trademark protection, registration and branding are true.

Here are some common preconceptions about trademarks. Which of these are true – and which are false?

  • Trademark offices will automatically reject any trademark application that infringes my brand

    False. To protect registered trademark rights, you need to formally oppose any trademark application that infringes your existing registrations. Trademark-watching services will monitor new applications to identify identical or confusingly similar marks, giving you time to write to the applicant or to file an opposition at the trademark office. Find out more about trademark watching and the opposition procedure.

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