ARTICLE · 19 APRIL 2024

Beyond Borders: Exploring The International Trademark Filing System

Novagraaf Netherlands BV

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You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.

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You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.

Whether you are a small startup or a vast multinational, a strong brand is crucial for success. Trademark registrations enable you to take action against any subsequent uses of a similar sign for similar goods or services if it may result in a likelihood of confusion. However, trademark rights are territorial, so it's vital to ensure you register your valuable brand assets in every country that is relevant to your business. Depending on your current operations and future plans, this means making the best use of the different national, regional and/or international trademark filing systems.

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