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ARTICLE · 08 JUNE 2026

Don’t Risk Your Brand: 9 Essential Trademark Tips Every Business Should Know

Michael Kyprianou & Co. LLC
Michael Kyprianou & Co. LLC
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Michael Kyprianou Law Firm shares insights from their Intellectual Property Department on nine critical considerations for creating, protecting, and growing a brand. From selecting distinctive trademarks and conducting availability searches to securing digital assets and planning international protection, this guidance helps business owners avoid common trademark pitfalls in today's competitive digital marketplace.

CyprusIntellectual Property
Agis Charalambous
Agis Charalambous
Lefteris Eleftheriou
Lefteris Eleftheriou
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Michael Kyprianou Law Firm is pleased to share the publication of an article by Agis Charalambous, Senior Associate, and Lefteris Eleftheriou, Associate, from our Intellectual Property Department, in the financial segment of Kathimerini-Oikonomiki newspaper.

In the article, the authors highlight nine key considerations every business owner, entrepreneur and startup should keep in mind when creating, protecting and growing a brand. From selecting a distinctive trademark and conducting availability searches to securing digital assets and planning international protection, the article provides practical guidance on avoiding common trademark pitfalls in today’s competitive digital marketplace.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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