Michael Kyprianou Law Firm is pleased to share the publication of an article by Agis Charalambous, Senior Associate, and Lefteris Eleftheriou, Associate, from our Intellectual Property Department, in the financial segment of Kathimerini-Oikonomiki newspaper.
In the article, the authors highlight nine key considerations every business owner, entrepreneur and startup should keep in mind when creating, protecting and growing a brand. From selecting a distinctive trademark and conducting availability searches to securing digital assets and planning international protection, the article provides practical guidance on avoiding common trademark pitfalls in today’s competitive digital marketplace.
The publication also emphasises the importance of obtaining early legal advice and viewing intellectual property as a valuable business asset that contributes to long-term growth and commercial success.
You can read the full article in Greek here
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
