The Biggest Misconceptions On Designs Protection (Physical Or Digital)

As an avid believer in the power of trademarks, I must say that people often underestimate the importance of a registration of another vital intellectual property right: Industrial Designs (IDs).

You might think that if you build a cool-looking product, app, or digital interface, you are automatically safe from copycats. You probably assume that as long as you have a brand strategy or have secured a premium domain name, nothing stands in your way. But in my career, I have seen this scenario play out so many times that I cannot stress this enough. Do not make this costly mistake in an attempt to save money or under the mistaken belief that your business is safe.

What is an ID

An ID constitutes the ornamental or aesthetic aspect of a product, protecting its visual appearance across shape, configuration, pattern, ornamentation, or colour combination. Unlike patents (which protect functionality) or trademarks (which protect brand names and logos), a design protects how a product