Trademarks And AI

What is it about AI that has turned the world so anxious about this revolution? Our focus for this article is the field of Trademarks and in order to have a look at the impact of AI, we have to at first go back to the basics. In simple terms, trademarks were created through the need for interaction between humans and brands in the purchasing process. This is the reason why the foundational concepts of trademark law are all human cantered (the average consumer and the public, visual and conceptual similarity between signs, confusion, imperfect recollection etc). Below, we go through a scenario of AI usage implications in the application process.

Trademark clearance

Your branding team is trying to conclude, with a bundle of new logos and texts and they suggest that the company proceeds with the trademark clearance process. The trademark clearance process comes down to essentially a coherent search of all trademarks that may impose obstacles to the registration of