The emergence of the new retail model—“online +
offline + logistics” —has changed the retail industry,
reshaped consumer habits, and increased the online conversion rate.
While these changes have brought more vitality to the retail
sector, they have also raised consumers' concerns about
privacy. Protecting personal information under this model has also
become a huge challenge for retailers. Through examining the
following 9 scenarios, this article seeks to provide suggestions to
transnational retail business operators on compliance issues in the
fields of internet safety and data protection.
- Privacy Policy and App Management:
Collecting Personal Information in Proper Ways
In order to collect and use users' personal information,
multinational corporations (MNCs) usually display their privacy
policies on their official websites, apps, and even Tmall flagship
stores to facilitate the registration and management of their
membership.
