It is not uncommon to receive unsolicited emails from domain
registrars warning of imminent domain registrations by third
parties. Generally, this email is a means by which some registrars
solicit business in China. In many cases there is no actual third
party attempting to register the domain in question.
When receiving such domain name emails we suggest that clients
consider the following measures:
1. If the domain is not yet registered:
Importance of domains in China –
Chinese consumers, especially the younger generation, increasingly
turn to the internet for information. A failure to secure the
proper domain names may prevent a business from leveraging an
important forum to provide information to its customers, damage
brand reputation, dilute trademarks or confuse customers. Domain
name registration is relatively inexpensive and easy.
