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ARTICLE · 30 OCTOBER 2017

Watch Out: Superlative Words Still Targeted Frequently by Administrative Authorities

Lexfield Law Offices
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Shanghai Administration for Industry and Commerce (Shanghai AIC) recently published 11 typical false advertising cases they handled in 2016.

ChinaMedia, Telecoms, IT, Entertainment
Grace Guo
Grace Guo

Originally published 14th March 2017

Shanghai Administration for Industry and Commerce (Shanghai AIC) recently published 11 typical false advertising cases they handled in 2016. Companies in four (4) of the eleven (11) cases were found violating the PRC Advertising Law due to the use of superlative words and were substantially fined.   The cases highlight the practical risk if aggressive languages are used in advertisements.

The specific superlative words in these cases are:

1. "投资置业最佳选择" ("the best option for real estate investment" in English), used in an advertisement for loft style houses.   The

company also made other false statements on the structure of the lofts and was fined RMB 200,000 (around USD 30,000).

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