As the direct impact of COVID-19 in China gradually subsides,
the government has released the 2020 legislation plans and the
working report for the first quarter of 2020. This article uses
those sources to examine the enforcement against false
advertisements in 2020 to date and looks ahead at the legislative
trend for China's advertising laws in 2020.
SAMR's Key Working Points in 2020
On March 9, 2020, the State Administration for Market Regulation
("SAMR") and ten other government
authorities jointly issued the Notice on Key Points of the
Joint Conference on Combating False Advertising in 2020
("Notice"). According to the
Notice, the government will focus its enforcement efforts as
follows: cracking down on false advertisements concerning
people's health and property safety (such as health food,
medical treatment, drugs, real estate, financial investment and
financial management); strengthening supervision over emerging
forms of advertising; curbing false and
