Following nearly five years of discussion, revision and
solicitation of public opinion; the E-Commerce Law of the
People's Republic of China ("E-Commerce
Law") was approved by the Congress on 31 August 2018.
The law becomes effective 1 January 2019 and is the first
e-commerce specific law in the PRC. It includes strict requirements
and liabilities impacting e-commerce platforms, aiming to remedy
the widespread proliferation of counterfeit products and false
advertisements online.
Intellectual Property Infringement
Under the new law, e-commerce platforms will be held to higher
standards and face increased risk of liability for the sale of
counterfeit goods and products via their online marketplaces. As
such, operators should adhere to several requirements and best
practices.
