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ARTICLE · 15 MAY 2020

Social Media - A New Frontier For Counterfeits?

In early 2000s and ‘10s, the Silk Market in Beijing was among the "must-visit" places. Although there undoubtedly were vendors selling bed sheets and bathrobes made of the prized material

ChinaMedia, Telecoms, IT, Entertainment

    In early 2000s and '10s, the Silk Market in Beijing was among the "must-visit" places. Although there undoubtedly were vendors selling bed sheets and bathrobes made of the prized material, it was also a hotspot for counterfeit goods. All one had to do was ask and a spritely vendor would pull out a Dior or Prada bag, offering a starting price fractions of what the original item would cost. Haggling is a must and would reduce the price even further. While many such markets continue to exist, regulators have put in restrictions and continue to shut down such illegal practices. As with every other aspect of modern life, the proliferation of the internet has changed the way counterfeit goods are sold. Twenty or even ten years ago, counterfeiting was an underground operation, much like the Silk Market sellers concealing fake purses in storage bins. As social media rose to prominence, however, you don't need to go far to browse for counterfeit goods – create an Instagram

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