Managing Online Advertisements

Recently, the State Administration for Market Regulation of China released the "Measures for the Administration of Internet Advertising" (the "Measures"), effective on May 1, 2023.

In our recent insight, Online Marketing Compliance, we outlined the Do's and Don'ts for companies in preparation for the regulation changes.

With the Measures in effect, we take a deeper dive into managing online advertisements and working with third parties such as key opinion leaders ('KOL') and live streamers. Namely, the Measures directly impact companies in Fast Moving Consumer Goods ('FMCG'), such as strengthening KOL and live streaming obligations. Therefore, certain online advertising practices shall be adjusted accordingly.