In November, it was reported that L'oreal (China) Co., Ltd.
was fined RMB 200,000 for a printed advertisement posted in a
shopping mall. The ad included content such as "Biotherm Life
Plankton Essence, to have new skin regardless of age and skin
condition", and "all skin problems have be
resolved", "68,800 people have witnessed the
miracle"1.
With this ad, L'oreal fell afoul of Article 28 of the
Advertising Law of the People's Republic of China, which
defines a false advertisement as one that deceives or misleads
consumers with false or confusing content or that falls within any
of the following categories:
- the underlying products or services do not exist;
(a) the information on the products or
services is untrue in terms of performance, function, place of
origin, purpose, quality, specification, ingredients, price,
producer, usable period of the product, sales, awards of the
products or the content, provider, form, quality, price, sales and
awards of
