China Trademarks: Meet Goldilocks
In going through old emails, I found one I wrote to an
Australian client seeking Chinese government approval to sell its
product in China. The client wanted to know if it should register a
China trademark for its brand name and logo, even though there was
a good chance the product would not be approved for sale in
China.
The client did not want to spend money on trademarks it might
never benefit from if the product were not allowed in China. At the
same time, it did not want someone to beat them in registering its
brand name and logo as China trademarks, thus precluding them from
using their "own" brand name and logo in China.
The advice from our China trademark lawyers was essentially as
follows:
