What To Do If Your Trademark Is Preemptively Registered By Third Parties

We are frequently asked by foreign companies that "what to do" when they encountered the issue of their marks being preemptively registered in China by third parties. This has become a common situation that foreign companies often face when they begin the process of filing their trademarks in China. As a result, foreign companies encounter difficulties in registering their trademarks and may even be unable to launch the business in China. Protecting their trademark rights has therefore become a crucial issue that needs to be urgently addressed. In this article, the writer will focus on discussing "what actions the company can take to resolve these problems."

Backgrounds

Given the surge in trademark filings in China, the CNIPA has realized the severe situation of the malicious trademark registration has damaged the true trademark owners' rights and the establishment of a fair business environment. As a result, the new Trademark Law has been implemented on November