TM Registration Of Procter & Gamble Rejected For Deceptive Meaning

In 2014, Whisper, a feminine care brand owned by the US-based Procter & Gamble, released a sanitary pad product made of new liquid materials. In 2018, No.34075766 "液体卫生巾" trademark (trademark in question) was filed for registration by Procter & Gamble in China, but its registration on sanitary pad and health pad products was rejected successively.

Recently, Beijing High People's Court in its final judgment denied Procter & Gamble's appeal and held that the trademark in question used on the designated goods would mislead consumers in the raw materials, ingredients and quality, making it deceptive and should not be registered.

Procter & Gamble submitted an application for registration of the trademark in question to the former Trademark Office (TMO) of the State Administration for Industry and Commerce, requesting certified to be used on Class 5 goods such as sanitary pads, health pads, period-proof undergarments and tampons.