Three Steps For Successful Assignment Negotiations In China

When seeking to agree a trademark assignment in China, negotiation is not only crucial, but effective. Generally, when we think about negotiations, the first thing that springs to mind is the need to be tough. Usually, we charge at them like a battle, brandishing our influence and our power moves. However, does such an approach actually result in a win-win scenario?

The key is to have an open mind. Think of a negotiation more like a dance - two or more people moving fluidly, in sync with one another. It is not about dominating the other party, but rather about crafting relationships based on give and take, and moving together in unison. To do this, it is vital to be well prepared.