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ARTICLE · 17 APRIL 2023

IP Protection Under The Frame Of Live Streaming E-commerce

AFD China
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In recent years, live streaming e-commerce has become a prevalent form of shopping in China.

ChinaIntellectual Property
AFD China Intellectual Property
AFD China Intellectual Property
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In recent years, live streaming e-commerce has become a prevalent form of shopping in China. Live streaming e-commerce allows people to see the product style and interact with the host in real-time through the network, and thus it is favored by many merchants and consumers. However, with the rapid development and popularity of live streaming e-commerce, IP infringement cases related to live streaming e-commerce are also increasing year by year. The public has raised questions and concerns about the protection of intellectual property rights under this new model.

In the following contents, we will analyze some common problems of intellectual property protection of live streaming e-commerce and provide some suggestions:

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