Few days ago, a friend called and told me about a new
entrepreneurial project. My friend operates in the food &
beverage sector and so I have been revealed a coming soon top-notch
restaurant in Shanghai. Being aware of the importance of
Intellectual Property in China, I am one of the first persons
outside the circle of the founders to know about the project.
With great excitement in the voice and shiny eyes, my friend
introduced the concept of the new place and – finally - told
me the new trademark chosen to distinguish the place. Sorry, for
obvious confidentiality reasons, I cannot disclose it here.
This is not the first case I take care of this friend; we have
some prior experience and so we agreed to conduct a trademark
search – first - and not to rush to file the application
without having cleared the registrability.
