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ARTICLE · 15 APRIL 2025

How Can Trademark Use And Reputation Be Proven In China?

Gowling WLG
Gowling WLG
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Navigating the trademark landscape in China can be tricky, especially when it comes to proving the use and reputation of trademarks. Whether it's dealing with trademark opposition...

ChinaIntellectual Property

Navigating the trademark landscape in China can be tricky, especially when it comes to proving the use and reputation of trademarks. Whether it's dealing with trademark opposition, invalidation, non-use cancellation or infringement actions, having solid evidence is essential.

Outlined below is a guide to the types of evidence to consider gathering to support claims.

Commercial documentation

  • Sales contracts and invoices: Retain copies of contracts and invoices that show sales of goods or services under the trademark. These documents are key in demonstrating actual use.
  • Bills of lading and bank receipts: These financial documents can serve as proof that specific trademarked products have been sold and shipped within China.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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