As important intangible assets of an enterprise, trademarks have increasingly attracted the attention of concerned parties for their value. In commercial practice, enterprises may need to acquire or transfer trademark rights through assignment for reasons such as asset mergers and acquisitions, business restructuring, or brand strategy adjustments.
I. What is Trademark Assignment?
Trademark assignment refers to the legal act by which a trademark registrant transfers its exclusive right to use a registered trademark to another party. The assignee succeeds to the corresponding rights through the assignment. Unlike filing a trademark registration application, assignment essentially involves a change in the right holder. It requires the assignor and the assignee to jointly file an application with the Trademark Office of the China National Intellectual Property Administration (CNIPA). After the application is approved and published, the assignee shall enjoy the exclusive right to use
