We jump in the year of the Rabbit with a selection of cases,
guidelines and tips to better understand the business world in
China.
The first article deals with the dilemma that everyone
encounters when entering the Chinese market: which comes first, the
trademark or the search?
The second article explains what happened in the case Tencent vs
TikTok, where the last one has been found guilty of copyright
infringement made by the users.
We know in China NFTs shall not be traded or used as any kind of
financial instrument. Nevertheless, brands may still be able to use
NFTs successfully in their promotions, but they should use it in a
careful way.
Back on trademark topic, we discuss the case of Oatly, the
famous Swedish oat milk brand. In an attempt of registering
"BARISTA", one of its most successful products, as a
trademark in New Zealand, Oatly AB has met some obstacles. Read
along to see what happened.
