Five Things You Need To Know About Trademark Protection In China

Now that China is home to the second biggest economy in the world, few companies can resist its allure. In recent years alone, foreign businesses have been increasingly clambering over one another to get a foothold in what has become a rapidly expanding market.

In spite of the opportunities China presents, the Chinese commercial landscape is notoriously difficult to navigate for foreign entrants and poses a number of serious challenges — perhaps none so daunting as intellectual property protection. Foreign companies must develop a thorough understanding of China's trademark protection and enforcement regime, or alternatively seek outside counsel. Failure to do so can be an extremely risky proposition for any business.