China’s amended Trademark Law has generated considerable discussion, but much of that discussion has focused on the statutory changes themselves rather than what they mean in practice.
File early, register strategically in the classes and subclasses that matter, and monitor your trademarks. At the same time, the amendments introduce several changes that make ongoing trademark portfolio management more important than before. For the basic reason early filing remains so important, see China Trademarks: Do You Feel Lucky? Do You?
Here are the five developments that foreign brand owners should pay the closest attention to.
1. Beginning January 1, 2027, you will have only two months—not three—to oppose conflicting applications
