Several high-profile cases show that trademark owners in
China can succeed in removing squatters.
When it was introduced the new Chinese Trademark Law (TML)
didn't seem tough enough against trademark squatting, but after
three years of implementation we have found that the TML has many
resources and provisions that can be used to stop malicious
trademarks.
Facebook
On January 24, 2011, an individual called Hongqun Liu filed an
application for registering 'face book' as a trademark
before the Chinese Trademark Office (CTMO). It designated
"vegetable canned food, potato chips" in class 29,
"coffee beverage, tea beverage and candy" in class 30,
and "fruit juice (beverage), iced (beverage), vegetable juice
(beverage)" in class 32. The trademarks were preliminarily
approved by the CTMO.
