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ARTICLE · 09 MARCH 2016

Current Status And Protection Strategy Of Programs Network Dissemination

In China, from the business point of view, the total output value generated by digital publication is only CNY 21.3 billion.

ChinaIntellectual Property

Along with the rapid development of Internet technology, especially the development of the mobile terminal equipment, media industry in the worldwide is facing both opportunity on and challenge of how to handle digital publication in both business and legal aspects.

In China, from the business point of view, the total output value generated by digital publication is only CNY 21.3 billion. The number in 2010 is 105.9 billion. In 2012, the number has rapidly increased to 193.5 billion, which is almost 10 times comparing with 2006. There is no doubt that digital publication is a "big cake" inducing every practitioner in media industry to be involved in.

Meanwhile, several intractable legal issues emerge from the daily practice in the field of industry. In China, how to protect TV programs, articles, etc., from being plagiarized through Internet has become a hot topic. Through cases analysis, this paper is about to discuss the current legal protection status of

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