In summary
The topic of whether trademarks containing geographical names
can be registered, and the scope of protection after registration
has always been a hotly debated issue. For businesses,
incorporating geographical names (especially foreign ones) into
their trademarks can signify quality, culture or location, boosting
market appeal and consumer interest. However, authorities must
balance rights protection with market fairness and prevent consumer
confusion. In January 2023, the China National Intellectual
Property Administration of China (CNIPA) issued Guidance on the
Registration and Use of Trademarks Containing Geographical Names,
which clarifies prohibitions, risks and rights limits for such
trademarks, emphasising honesty and preventing rights abuse. This
article, based on those guidelines and examination practices,
analyses the registrability of trademarks containing foreign
geographical names, tips to increase the chances of registration
and
