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ARTICLE · 01 JANUARY 2025

2025 Typical Intellectual Property Cases

Administrative Case on Distinctiveness of a Phrase Mark: Company A vs. China National Intellectual Property Administration (CNIPA), Administrative Dispute over Refusal of Trademark Application...

ChinaIntellectual Property

The Supreme People's Court of China released 10 typical IP cases in 2025.

Case 1

Administrative Case on Distinctiveness of a Phrase Mark: Company A vs. China National Intellectual Property Administration (CNIPA), Administrative Dispute over Refusal of Trademark Application

Supreme People’s Court, (2025) Zui Gao Fa Xing Zai No. 200

[Factual Background]

Company A filed an application for the trademark "乔治勋爵的悲剧 (literal translation: The Tragedy of Lord George)" with the CNIPA on June 24, 2021, designating such goods as “toilet water; eau de Cologne; perfumes” in Class 3. Meanwhile, several trademarks such as "蓬帕杜夫人的茶杯 (literal translation: Madame de Pompadour's Teacup)", "花花公主的秘密 (literal translation: The Playful Princess’s Secret)", "莎菲女士的日记 (literal translation: Miss Saffy's Diary)" and "奥德利夫人的秘密 (literal translation: Lady Audley's Secret)" have already been registered on the goods “perfumes”. Company A has been selling perfumes bearing the brand "乔治勋爵的悲剧" in China since 2020. On

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